Product Marketing Director

Do you want to join a dynamic software company and take on the mission of keeping kids safe in school?
Are you a proven product marketing leader interested in developing GTM strategies to take the company to the next level?
Do you thrive in fast-paced, high-growth environments?

Raptor Technologies is seeking an experienced product marketing leader to build a high-performing product marketing function within the organization.   Raptor Technologies is a fast-growing company with a mission of keeping kids safe in school and is a fun, high energy cloud-based software company with great products, stability, and big upside. Only experienced enterprise software marketing professionals with previous successful leadership roles will be considered. This position reports to the Chief Marketing Officer and is based in Houston, TX. Candidates must be local, willing to relocate {or willing to commute}.

About Raptor Technologies:
Founded in 2002, Raptor Technologies helps over 28,000 schools protect their students and staff with innovative visitor, volunteer, and emergency management systems that instantly screen for registered sex offenders, manage custody issues, run background checks on volunteers, and aid in the preparation, response, and recovery from emergencies. Since its inception, Raptor has identified and alerted officials to more than 50,000 instances of sex offenders attempting to enter Raptor-protected schools and issued more than 250,000 custody alerts. The Raptor system has also been credited with the arrests of numerous absconded sex offenders that crossed state lines.  

You are the ideal candidate if:

  • You’ve managed high performing product marketing functions. You know how to build and optimize a well-oiled machine.
  • You can get in the weeds if needed – write a product launch email, edit the quote templates, and create in-product cross-sell ads.
  • Your employees would walk through a wall for you – because you take the time to develop them and teach them and support them, but you are also demanding, and they know you get the best out of them.
  • You consider yourself a machine – you are tireless and relentless. You wake up in the middle of the night thinking about positioning or a new sales channel.
  • Your CMO trusts you because you measure everything – not to satisfy others, but to satisfy yourself. You use data to make better decisions and drive results. You are not afraid to experiment and fail because you use it to learn and drive improvement.
  • You are not afraid to take control and lead, but you are mature enough to not need to control. You work really well with other leaders because you don’t make it about you.
  • You are not intimidated by working in an environment with very smart, very driven, and very technical team members. You can keep up with them intellectually and like being around people like this.

You will successfully:

  • Create compelling positioning for a variety of industries that differentiates Raptor and Lobby Guard in the market place
  • Develop market analyses and market segmentation
  • Establish symbiotic relationships with organizations, associations, and influencers in the area of school safety & security; manage partnership relationships
  • Enable sales – conduct product training and develop the sales tools (including collateral) that effectively communicate the value proposition and support the selling process
  • Launch products – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Gather and utilize market intelligence – conduct market research; be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them
  • Plan go-to-market: create and execute on go-to-market plans including pricing, bundling, and channel strategy
  • Develop metrics and reporting that provides management and sales with insight on the market and most importantly, informs good decision making and continuous improvement.
  • Partner closely and align with Sales & Marketing leaders on priorities. Become jointly responsible for revenue attainment.
  • Hire and develop a team of independent, competent, motivated marketing professionals who work well together, are respected by their peers, and who show good judgment and decision making.

Requirements – Please apply if you have:

  • Proven success in SaaS product marketing
  • Demonstrable leadership experience in marketing
  • Proven success in past leadership roles – growing teams, developing people, growing revenue, driving career progression.
  • Hands-on experience with all core product marketing functions – positioning, pricing, sales enablement, market research, and product launch
  • Great communication skills and also possess high levels of integrity and judgment. You are a tireless, motivated, confident, determined professional.
  • A Bachelor’s degree as a minimum level of education

Preferences – We are prioritizing candidates who:

  • Will be based in Houston
  • Have experience in high-growth companies
  • Have an MBA

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