Vice President of Marketing and Demand Generation

Overview:
Raptor Technologies is seeking an experienced marketing leader to grow and lead its marketing team and demand generation function. This is a great opportunity – finish building a marketing machine and develop the existing team to the next level. Raptor Technologies is fast-growing company with a mission of keeping kids safe in school and is a fun, high energy cloud-based software company with great products, stability, and big upside. You will have ownership strategy, tactics, and execution that creates and identifies demand for our products. You will lead a team that includes marketing automation, teleprospecting, digital marketing, social media, content creation, and events. Only experienced enterprise software marketing professionals with previous successful leadership roles will be considered. This position reports to the SVP, Sales and Marketing and is based in Houston, TX. Candidates must be local, willing to relocate {or willing to commute}.

About Raptor Technologies:
Founded in 2002, Raptor Technologies helps over 26,000 schools protect their students and staff with innovative visitor, volunteer, and emergency management systems that instantly screen for registered sex offenders, manage custody issues, run background checks on volunteers, and aid in the preparation, response and recovery from emergencies. Since its inception, Raptor has identified and alerted officials to more than 50,000 instances of sex offenders attempting to enter Raptor-protected schools and issued more than 250,000 custody alerts. The Raptor system has also been credited with the arrests of numerous absconded sex offenders that crossed state lines.  

You are the ideal candidate if:

  • You’ve managed high performing demand generation functions using modern approaches and technology. You know how to build and optimize a well-oiled machine.
  • You can get in the weeds if needed – configure a marketing automation system, tweak your AdWords settings, write email copy, tune a blog post for SEO, and whatever else it takes.
  • Your employees would walk through a wall for you – because you take the time to develop them and teach them and support them, but you are also demanding and they know you get the best out of them.
  • Your VP of Sales would sarcastically say “I have to admit, for a marketing person, they are pretty great.” You got there because you focused on pipeline generation strategies that work and partner with them on driving revenue.
  • You consider yourself a machine – you are tireless and relentless. You wake up in the middle of the night thinking about the click-through-rate of the email campaign sent that day or the conversion rate of a new digital ad campaign.
  • You believe all problems can be solved with technology and stay on the absolute cutting edge to find new and creative methods to generate demand. But you also know that your best resources are the people on your team.
  • Your CMO trusts you because you measure everything – not to satisfy others, but to satisfy yourself. You use data to make better decisions and drive results. You are not afraid to experiment and fail because you use it to learn and drive improvement.
  • You are not afraid to take control and lead, but you are mature enough to not need to control. You work really well with other executives because you don’t make it about you.
  • You are not intimidated by working in an environment with very smart, very driven, and very technical team members. You can keep up with them intellectually and like being around people like this.

You and your team will successfully:

  • Develop and implement a modern lead generation strategy that sources a material percentage of leads for sales and influences a majority of all opportunities.
  • Create compelling content (white papers, webinars, video) that generate inbound interest and supports the sales process.
  • Develop and implement an events strategy that gets the most out of events – leads and pipeline acceleration.
  • Create integrated marketing campaigns for net-news, cross-sells and upsells.
  • Execute on email and digital marketing programs that drive conversions.
  • Create messaging, graphic design and visual identity that support the brand and create a positive impression.
  • Demonstrate expertise and passion for modern, progressive marketing techniques
  • Update the marketing tech stack to create scale and velocity.
  • Implement modern marketing approaches (i.e. account-based marketing, buyer’s journey, intent signals, ICP, integrated campaigns) where appropriate.
  • Develop metrics and reporting that not only provides management and sales with insight into marketing’s contribution but most importantly informs good decision making and continuous improvement.
  • Partner closely and align with sales management on priorities. Become jointly responsible for revenue attainment.
  • Create and manage a marketing budget that helps maximize demand generation spend. Get the most out of your budget by measuring results and looking to freelancers and agencies where appropriate.
  • Hire and develop a team of independent, competent, motivated marketing professionals who work well together, are respected by sales and their peers, and who show good judgment and decision making.

Requirements – Please apply if you have:

  • Proven success in SaaS marketing
  • Demonstrable leadership experience in marketing – Director, Sr. Director or VP
  • Proven success in past leadership roles – growing teams, developing people, growing revenue, driving career progression.
  • Hands-on experience with all core demand generation functions – program, events, marketing operations, digital, content, and design.
  • Great communications skills and also possess high levels of integrity and judgment. You are a tireless, motivated, confident, determined professional.
  • A Bachelor’s degree as a minimum level of education

Preferences – We are prioritizing candidates who:

  • Will be based in Houston
  • Have experience in high-growth companies
  • Have an MBA

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