Lead Generation Specialist

Overview 

Raptor Technologies (www.raptortech.com) is the leading provider of integrated school safety technologies to the education market. An innovative, dynamic, and fast-growing company, Raptor currently serves nearly 20,000 K12 schools throughout the United States and maintains the leading market share in the Visitor Management Software segment. In fact, Raptor currently provides Visitor Management software to more schools than all of Raptor’s competitors combined. The company continues to develop and deliver high-impact school safety technologies and now also provides cutting-edge Volunteer and Emergency Management Systems to the K-12 market. Today, over 100,000 public and private school buildings still manage visitors using paper and pencil, and more than 90% still manage drills and emergencies using paper and pencil. There is a tremendous opportunity for growth, and more importantly, to help protect children in schools across the country.

Summary

Raptor Technologies is seeking a highly-motivated, high-energy, results-driven Lead Generation Specialist to join the Raptor Team. The Lead Generation Specialist will be responsible for telephone and email prospecting; qualifying and processing marketing leads for the sales team; and generating summarized reports of their key findings. This individual will be an enthusiastic team player with exception phone communication skills able to understand different buying personas, position and communicate the value of Raptor solutions, and persuade new business prospects to learn more.

Essential Functions

  •  Reach out to prospects via telephone and email to qualify leads using a specified scoring system. 
  • The expected activity level for this position is 75 calls per day. 
  • Navigate through a conversation flow to uncover business needs, understand pains, and position Raptor Technologies as a compelling solution. 
  • Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system (Salesforce.) 
  • Maintain and update an accurate log of activity in the CRM system. 
  • Convey summarized key findings from phone conversations to the rest of the Marketing team to help refine marketing communications
  • Perform other duties as assigned

Knowledge, Skills and Abilities 

  •  Exceptional communication skills– both written and verbal– and the ability to build a genuine rapport with prospects over the phone promptly  
  • Ability to learn quickly and manage multiple priorities and/or projects  
  • Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers 
  • Ability to problem-solve and identify process efficiencies and improvements 
  • Familiarity or ability to quickly learn marketing systems and tools

Education and Experience

  •   Associate’s or Bachelor’s Degree  
  • 1-3 years of experience in a customer service, lead generation or sales role 
  • Experience with Salesforce


Work Environment/ Physical Demands

  • General office environment 
  • May be sitting for periods of 3-4 hours at a time 
  • Work involves extended periods of computer and telephone use 

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Raptor Technologies

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